We print both digitally and Rotogravure. Digital printing is using the HP Digital press to print the film itself which is then laminated to other structures and formed into pouches. Digital printing is only good for DRY products and products/packaging that doesn’t need to go through big temperature swings (hot/cold/frozen)…the ink and seals cannot be counted on to perform under extremes. ·Rotogravure printing is known as the finest printing technique in the world. Rotogravure uses etched cylinders to lay precise amounts of ink onto the film layer, which is then laminated and formed into pouches. The beauty of Rotogravure is it is very easy to understand (and explain). Each color of your artwork requires a printing cylinder, that’s it. No Set Up Fees or Misc nonsense. If you have several of the same size pouches that use the same printing and ink color…the cylinder can be used again and again. Cylinders last from 18-24 months before needing replaced.